We bridge the gap between communication tacticians and financial management consultants, ensuring that marketing strategies and resultant communications directly support the business objectives. In addition, we close the gap between sales and marketing, so that there is a meaningful value proposition throughout the value chain, from shareholder to salesman, to trade, to shopper, to consumer. In addition to filling a planning gap by being marketing-oriented and value-solutions focused, we fill an activation gap by involving ourselves in managing the plan implementation.